They are test marketing that here, and I think in the Carolinas or some such. All I know is, I can buy it at various places around here.

My thoughts:

1) Overpriced: It is about $30 bucks a bottle, and that is not reasonable.

2) Tasty: Reminds me a lot of Don Julio Blanco tequila, but it aint' tequila. I do think it qualifies as sipping whiskey, though. There is a complexity to it that really isn't made for shots.

3) I've never had anything quite like this.